Thursday, August 16, 2007

Victoria's Secret Fashion Expansion

Victoria's Secret are planning their fashion range with new accessory and sportswear lines.

The American lingerie brand want to expand their label in a bid to attract a wider range of customers following a drop in profits over the last year.

The company are hoping to buy bigger stores with more space in order to devote more sections to categories such as sports bras, yoga wear and swimsuits.

“It will be combining technology and fashion and sexy into one," said Sharen Turney, the chain's chief executive, of the upcoming Victoria's Secret Sport line
Turney also told Reuters that swimwear will drive new shoppers into stores and provide a counterbalance to holiday sleepwear sales.

The label are also planning a special televised fashion show later this year.

The show will be broadcast on US TV channel CBS straight after the ringing of the New York stock exchange opening bell on December 4th.

Top models appearing in The Victoria's Secret Fashion Show will include Heidi Klum, Adriana Lima, Karolina Kurkova and Selita Ebanks.

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