The imminent launch of her first perfume, Kate by Kate Moss, is a sign that the 33-year-old model has ridden out the scandals that looked set to destroy her career.
Moody pre-launch photographs shot in Marrakech show her in a field of wheat - a natural beauty far removed from the seedier side of life that once threatened to overpower her image.
In the past two years she has been accused of cocaine use and endured an on-off relationship with Pete Doherty, who is battling drug addiction. The couple recently split.
The cocaine scandal cost the lithe beauty some high-profile contracts including with Chanel, Burberry, H&M and jeweller H.Stern.
But, after a stint in rehab, her career revived. Earlier this year, her annual income was estimated to be $11.5 million.
In the past, Moss has lent her famous face to other perfumes - Anais Anais, Chanel Mademoiselle and Calvin Klein Obsession.
With the release of Kate by Kate Moss, through cosmetics giant Coty, she continues her move into the realm of the entrepreneur.