Matthew Williamson is representing the UK in a global fashion competition and is calling for the public's help.
The Birtish designer is getting involved in Canon's interactive We Speak Image design project which marks the company's second year as sponsors of London, Paris and Milan Fashion Weeks.
The project asks the public in 17 European countries to upload images they feel best represent their country. The designers representing those countires will then use the pick of these images as a starting point for a six-piece capsule collection - the proceeds of which will be donated to The Red Cross.
"For me, the We Speak Image fashion campaign is an enormously exciting concept - from the inspiring images which harness the spirit of Britain, to the final fashion capsule collection which celebrates our diversity," Matthew told Vogue.
The competition is open until 4th August and entry details can be found on the Cannon website.