It is definitely a way to get heads turning, and the model certainly doesn't seem to mind, but I don't know how keen I'd be on strutting through the streets of London in just my skivvies.
Nevertheless, the marketing gurus at Marks & Spencer thought it was a grand idea to help launch their latest lingerie collections today.
Pretty knickers from the store's Ceriso brand were modelled early this morning by brave model Kristina. Designs including a spot set with pink bows and a striped nautical set were on display at M&S's Marble Arch store.
If you have time on your lunch break today pop down and check them out. I already have my eye on the nautical set, and let's face it M&S knickers really are the best.
[Source andImages: Getty]