Thursday, April 03, 2008

Daria Werbowy does high summer for H&M has an exclusive first look at Daria Werbowy's campaign pics for H&M's high summer range.

The new range looks set to feature maxi dresses, kimono-sleeved tops, fringed scarves, swimwear and heavy wooden accessories.

"We wanted to create something very colourful and light, with stand-out print," says H&M's new creative director Ann-Sofie Johansson.

"We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects," she added.

Werbowy has been fronting the ad campaigns for H&M since last year, also appearing in television commercials.

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