The famous Italian fashion label hired a famous face to appear in one of their advertising campaigns and reach out beyond the fashion industry for the first time.
The face of their new collection in 33-year-old Hollywood actress Drew Barrymore, who is fresher looking and more beautiful than ever. The charismatic girl has a successful career as of a fashion and makeup model in advertising campaigns under her belt. She is still the face and spokeswoman of makeup label CoverGirl and, last year, she also shone in Missoni's creations.
Artistic director Frida Giannini says that Drew is exactly what their collection represents, a strong and confident woman whose sense of humour is simply disarming.