Friday, January 09, 2009

Madonna for Louis Vuitton spring/summer '09 campaign

Get a load of this! Madonna's new campaign for Louis Vuitton has been revealed and its a cracker. Check out those legs, those shoes, that bag *drool*. LV's creative director, Marc Jacobs, admitted that the choice to use Madge was a light bulb moment.

"I just blurted out, 'I think we should do Madonna,"' he said, adding that he'd attended her Paris concert the night before. "I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy."

Following that light bulb moment, Marc tapped out a Blackberry message to Madonna, who replied with: "I'd love to."

And who wouldn't? The outcome is six French-inspired, sepia-toned photographs by Steven Meisel, which were taken of the Queen of Pop inside L.A.'s trendy Café Figaro. Antoine Arnault, Vuitton's director of communications, denied rumours that Madge pocketed a whopping $10 million for the gig.

"It's very far away from that," he admitted.

If, like me, you're wondering what the turn-around was on these photos, then it look less than a day for shooting to wrap, with the pictures taken just last week. Speedy.

"It was her idea to do the fishnets," Jacobs revealed. The campaign looks set to drop in February, in tandem with LV's "core values" campaign, which
currently stars Sean Connery. I sure do look forward to those Miu Miu shots of Katie Holmes now.

[Source: WWD][Images via TFS]

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