
Barely a month has gone by and there are more semi nude photos of Heidi Klum making the rounds. This time however it's not Claudia Schiffer who needs to feel inadequate along with the rest of us mere mortals but Elizabeth Hurley instead. Looking fantastic in nothing else but a pair of Jordache jeans and brandishing a riding crop to represent the brand's horse head logo, you do get the feeling that Liz (who was replaced by Klum as the face of Jordache) wouldn't have brought quite the same level of sensuality and high fashion to the camera.

Keep the bright colours from your summer wardrobe working throughout your winter wardrobe with this Via gold trench coat from Victoria’s Secret. The gold colour is so vibrant that it’s perfect for dreary winter days, and the bold back and front button detail is just darling. The fitted shape paired with sexy semi-sheer stockings and high heels would be a great night time look - the boys should come running. Give black jackets the flick and try some coloured pieces! It’s been marked down to $148 so pick it up now.
Fashionista have the first look at Damien Hirst's work for Levi's Warhol Factory X label and as many predicted he has turned to his most recent work - a $99 million human skull encrusted with diamonds - for inspiration. Hirst's design for Levi's features miniature crystal skulls on black denim; what CQ's Isabelle would refer to as blingtastic! The entire collection is expected to be unveiled at New York Fashion Week in September before hitting stores including Barneys New York, Fred Segal and American Rag.
But has the skull trend had its day? What do you think of Damien Hirst's design for Levi's?
Would you prefer to wear eco-lingerie or don't you care what it's made of as long as it's sexy? Well, Victoria's Secret have launched a small collection of lingerie and lounge wear targeting the younger market that is also eco-friendly. Their key items will include: fleece tees, tanks, and accessories made from organic cottons. These garments will only make up a small portion of Victoria's Secret 'Pink' range but further plans are in the pipeworks to find other ways to make consumers aware about ethical clothing. I think this a great idea. Now all you need is a boyfriend to flaunt your sexy eco- undies in front of, a little extra cash and a little concern for the environment, simple... sort of! [Stephanie Aston]
For more fantastic eco-fashion make sure to check out Hippyshopper!
September 2007. [Just Jared] However, lotsa Posh and Becks fans have noticed something odd about Posh's hair - its dark, and I guess Photoshop isn't the answer. Apparantly its an older picture from the Posh and Becks monstrous archive of photos of themselves. [Victoriadavidbeckham] That theory doens't make sense to me since I thought her hair was long back then... Ah well. Personally, anyway, I was more taken with the W magazine pictures than this fragrance ad - it doens't look intimate at all. She might be too angular to carry of the sultry night thing. Related: The Beckhams' W magazine cover shoot is hawt!

We reported Beyonce's newest endeavor, campaigning for Emporio Armani's 'Diamonds' fragrance, with the launch of her feisty 'Diamonds Are A Girls Best Friend' TV spot, this week. She hosted the launch of the release, on the floor of NYC Macy's. She was quite classy - perfect hair (extensions?), a gorgeous Armani knee-length dress in teal, strappy peep toe heels (Jimmy Choo?). But what was up with the stockings? I sort of get the look if she's trying to go for a very conservative classy, but the knee-length of the dress was already plenty conservative. Thoughts? (Oh, but I have no ill word to say against the new print ad launched this week! Picture perfect, B!)
Yes, those jeans do make your butt look fat. But rather than hear it from your best friend, boyfriend or mom, take a look for yourself on the Butt Cam, the first of its kind - and in Scottsdale, of course.Stationed outside the dressing rooms at Hub Clothing at Scottsdale Fashion Square, a video camera points toward the customer's posterior and displays the rear view on a flat-screen TV attached to a giant mirror.At Hub, which sells dozens of jeans for men and women (most pairs fall between $135 and $250, but some go as high as $900), the Butt Cam underscores that the most important test of a great pair is how they look from behind. And with the price of premium denim rising to rival a car payment, women and men alike are feeling extra pressure to find "the perfect jeans" (one of fashion's toughest undertakings, just behind the hunt for "the perfect swimsuit"). The Butt Cam was the buzz at the denim boutique Thursday night, when Hub celebrated its recent relocation and expansion at Scottsdale Fashion Square with a grand-opening party."It gives you a perspective that you can't find any other way," said Kip Merritt, a 50-year-old interior designer who checked himself out in front of the camera at the party. "What other choices do you have? A three-way mirror?"Suddenly, even that dressing room staple seems obsolete.Hub co-owner Tom Simon, a 30-year veteran of the retail industry, came up with the Butt Cam after watching customers twist and turn in front of mirrors to check out their derrieres. He applied for a patent after research showed no others like it, he said."They want to look good to other people, not just themselves," Simon said. "And even though it seems ridiculous, there's nothing you wear more than jeans."Something like this could only fly in Scottsdale, right? "We do live in a town of people who like to look at themselves," said Jennifer Mumford, who co-owns Hub with Simon.Still, Mumford insists that utility, not vanity, was the motive for the Butt Cam.After emerging from a dressing room Thursday in a pair of $200 Diesel jeans, Tempe guitarist Joshua Kennedy, 26, was shocked to see how far the back pockets fell."This is amazing," Kennedy said of the rear view. "This should be installed everywhere. Everybody should know what their butt looks like in jeans."The Butt Cam setup allows Hub employees to display you on three more flat-screen TVs behind the cash registers, if you want to share with the world, or simply change the channel altogether if a customer is uncomfortable with the tush shot.Hub sales associate Alyssa Rodriguez, 19, said the Butt Cam has been just as popular with men as with women."Everybody's been coming in to look at it. They get a kick out of it," Rodriguez said.Among the amused: Scottsdale Mayor Mary Manross, who saw the Butt Cam for the first time when she stopped by Hub's party."It seems like it would be very useful," Manross said, adding with a laugh, "I'll come back and try on jeans when no one's around."