Thursday, October 30, 2008

Bauer to continue POP but will drop spring '09 issue

With much doubt surrounding the future of POP after Katie Grand announced her defection to Condé Nast, publishers Bauer have reaffirmed their commitment to the magazine. However, without a new editor at the helm, the company has admitted it will drop its spring 2009 issue next year.

"It is inevitable a new editor will bring a new vision to the brand, but we are not prepared - nor under any pressure - to rush out an interim issue for the sake of it," said a Bauer spokeswoman. "We would rather invest time in relaunching in the fall 2009 with a magazine that will create a real difference to the fashion industry."

Meanwhile, Grand's last issue of POP, a 20th anniversary special starring Drew Barrymore (above, right), is about to hit the stands on 18th November.

"Katie and her team have been utterly professional in producing a fantastic 20th anniversary issue, but now we want to move on to appointing a new editor for the next chapter of the POP story," the spokeswoman added.

"POP was, is, and will continue to be, a valuable member of our portfolio and we are really excited about what the future holds for the brand. The new era of POP launches fall 2009."

Katie Grand leaves POP to launch a new fashion title, Love, for Condé Nast. The first issue is due to be launched at the end of February.

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