Liz Hurley dropped as face of jeans giant Jordache

British beauty Elizabeth Hurley has been dropped as the face of American clothing company Jordache.

And, to add insult to injury, Jordache has signed on German supermodel Heidi Klum as their new face instead.

Hurley had signed on for the company just last year.

Klum shot a new advertising campaign for the jeans line last week with Rush Hour director Brett Ratner behind the camera.

This is the second contract that the Brit beauty has lost.

She was dropped as the face of fashion label Monsoon in late March for someone younger.

Hurley had signed a six-month deal worth a million pounds with Monsoon, but with half of the period over, the company decided not to renew her contract in June thanks to poor sales that dominated the firm’s accounts, despite their "Create A Storm" ad campaign.