Aza, a leading fashion house will be the presenting sponsor for the “GenNext Show”, a unique initiative by Lakme Fashion Week where ten promising designers will showcase their collections at the Autumn Winter Lakme Fashion Week 2007, which will be held at the National Centre for the Performing Arts (NCPA), Mumbai from March 27th to March 31st, 2007.Designers Anuj Sharma, Aneeth Arora, Debarun Mukherjee, Digvijay Singh, Kunal Rawal, Nachiket Barve, Nimita Rathod, Nitin Bal Chauhan, Vivek Karunakaran & Vivek Kumar are the gifted young talent who will display their creations at the Aza GenNext Show for the first time before a targeted group of international and domestic buyers and media.By signing on as the Associate sponsor for LFW and Presenting Sponsor for Gen Next show, Aza has reiterated their commitment to and belief in both IMG and Lakme, the two pillars of the fashion industry in India.Dr Alka Nishar of Aza, said, “As a leading fashion brand it is always been our endeavor to promote aspiring designers and be a footprint of the newest trends in the world of fashion and style. And we are confident that this association with the GenNext Show will take us further down this road.”Speaking on their association with Lakme Fashion Week, Mr. Anil Chopra, VP Lakme Lever said, “We are delighted with Aza’s support and commitment to Lakme Fashion Week. This reflects how the design conscious Fashion houses are becoming more creative by backing indigenous fashion design talent."
Saturday, March 31, 2007
‘GenNext’ designers Aza at Lakme Fashion Week 2007
Aza, a leading fashion house will be the presenting sponsor for the “GenNext Show”, a unique initiative by Lakme Fashion Week where ten promising designers will showcase their collections at the Autumn Winter Lakme Fashion Week 2007, which will be held at the National Centre for the Performing Arts (NCPA), Mumbai from March 27th to March 31st, 2007.Designers Anuj Sharma, Aneeth Arora, Debarun Mukherjee, Digvijay Singh, Kunal Rawal, Nachiket Barve, Nimita Rathod, Nitin Bal Chauhan, Vivek Karunakaran & Vivek Kumar are the gifted young talent who will display their creations at the Aza GenNext Show for the first time before a targeted group of international and domestic buyers and media.By signing on as the Associate sponsor for LFW and Presenting Sponsor for Gen Next show, Aza has reiterated their commitment to and belief in both IMG and Lakme, the two pillars of the fashion industry in India.Dr Alka Nishar of Aza, said, “As a leading fashion brand it is always been our endeavor to promote aspiring designers and be a footprint of the newest trends in the world of fashion and style. And we are confident that this association with the GenNext Show will take us further down this road.”Speaking on their association with Lakme Fashion Week, Mr. Anil Chopra, VP Lakme Lever said, “We are delighted with Aza’s support and commitment to Lakme Fashion Week. This reflects how the design conscious Fashion houses are becoming more creative by backing indigenous fashion design talent."
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