Dubai International Fashion Week To Be Held Under The Patronage Of Dubai Chamber of Commerce & Industry (DCCI)

Dubai Chamber of Commerce & Industry (DCCI) Plays A Crucial Role In Improving The Business Climate Of Dubai

Dubai International Fashion Week, a pioneering trade event for the regional fashion industry, will be held under the aegis of the Dubai Chamber of Commerce & Industry. With a vision to be the recognised indispensable source of competitive advantage for the business community in Dubai, the DCCI plays a crucial role in helping improve the business climate of Dubai. "Dubai Chambers’ continuous support to its business community is clearly reflected by the establishment of various business groups that serves many sectors of interest. The Textile Traders Business Group is one of the most active groups which operate under the DCCIDCCI umbrella. Holding Dubai International Fashion Week in this emirate does not only reflect Dubai’s position as a regional land international business hub, but also as a main venue and destination for tourism, entertainment and fashion industries," said Engineer Hamad Mubarak Buamim, Director General of DCCI.Scheduled to be held from April 1 - 4 at the One&Only Royal Mirage Hotel, the four day trade event will see a mix of established and emerging talent present their collections to an audience of local, regional and international buyers and media. Some notable names who will mark their presence are Saks Fifth Avenue, Sauce, Baco Design, Liberty, Zerga, Touch of Class, Desert Rose and Nicole Farhi.In addition to the shows DIFW will also have an exhibition and seminars which will be open to the public. Seminars such as fashion photography and photo styling are designed to enhance skills and understanding of the business."The introduction of the Dubai International Fashion Week and the emergence of institutions such as French Fashion University Esmod highlight the city’s buoyant fashion industry. The UAE is perfectly positioned to emerge as the ’Paris of the Middle East’ as consumers here have the money, the style, the class and the culture to support a thriving fashion industry," said Advisory Board member, Tamara Hostal Director, FFUE in Dubai.Dubai is fast gaining recognition as the regional fashion hub and an event of this scale amply demonstrates the growing importance of the sector to the regional economy; DCCI’s support underscores the catalytic role DIFW is expected to have in promoting the regional fashion trade.