In addition to working with designers and sponsors on a number of initiatives, the event will seek to reduce its impact on the environment, including adjustments to the production of the shows and materials used throughout. Title sponsor Mercedes-Benz will bolster this message by highlighting its latest clean diesel technology, Bluetec.
“This is a great first step for the fashion industry here in L.A.,” announced Smashbox Studios co-founder Davis Factor. “California is on the forefront of green initiatives, and we are excited that we will be taking the lead here.”
Fern Mallis, svp of IMG Fashion added, “we are exploring many different options from production to the runway. We will encourage the designers who have consistently shown with us to include some garments that promote sustainability and eco-friendly fibers, and hope to also bring to Los Angeles designers from around the world who are committed to this movement.”
“Society is increasingly aware about its impact on the environment, from the clothes we wear to the vehicles we drive, and Mercedes-Benz Fashion Week at Smashbox Studios is the ideal time and place to continue driving this discussion forward,” says Carol Goll, general manager, brand event marketing at Mercedes-Benz USA.
Mercedes-Benz Fashion Week at Smashbox Studios, along with its designers and sponsors, will announce further details on this initiative in August and September
Mercedes-Benz Fashion Week at Smashbox Studios Spring 2008 Collections will be held October 14 to 18, 2007.
No comments:
Post a Comment